AMBITION Sports Coaching Ltd Triumphs at SME Leicestershire & Rutland Awards – Headed for National Final
- Laura Till
- Sep 19, 2025
- 3 min read
On Tuesday 13 May 2025, AMBITION Sports Coaching Ltd marked a major milestone, being awarded Community Business of the Year at the SME Leicestershire & Rutland Business Awards, and its founder, Laura Till, was crowned Business Woman of the Year. These victories not only celebrate the passion and effort invested in the business, but also solidify AMBITION’s role as a pillar of community impact, inclusion, and innovation. HFM+4Events & PR+4Facebook+4
From Humble Beginnings to Community Recognition
AMBITION was founded in August 2021 by Laura Till, who at a young age saw a gap in quality, inclusive sports coaching that supports not just physical development but also the social, emotional, and mental health (SEMH) needs of children and young people. HFM+2LinkedIn+2
Over the past few years, the business has expanded its offering, delivering sports clubs, CPD for teaching staff, academic support, interventions, wellbeing activities, and more — always with inclusion and compassion at its core. The work has touched many families, schools, and local venues, and has increasingly been recognised by local media and business networks. Facebook+3LinkedIn+3Ambition Sports Coaching Ltd+3
The Awards: What They Mean
At the SME Leicestershire & Rutland Business Awards, AMBITION stood out in two major categories:
Community Business of the Year: A recognition of how AMBITION has embedded itself in the local community, creating positive outcomes, especially for those who might often be underserved. Events & PR+1
Business Woman of the Year (Laura Till): An accolade that acknowledges her leadership, entrepreneurial spirit, resilience, and the way she has built the business from the ground up. Laura’s path hasn’t always been easy, but this award shows how her vision and effort have resonated with others. Events & PR+2LinkedIn+2
As noted by the SME awards organisers, the region has many outstanding businesses, and the judging process is rigorous. Winning two awards in a single year is a strong endorsement of both mission and execution.
What Makes AMBITION Stand Out
Several factors seem to have contributed to this success:
Inclusive approach: AMBITION doesn’t just deliver sports coaching. It offers tailored support to children with additional needs, ensuring no one is left out.
Holistic outcomes: Beyond physical activity, the focus is wellbeing, confidence, emotional and social development.
Quality and consistency: From CPD for staff, to well-structured clubs, interventions, and community partnerships.
Community & local impact: The business’s reach into schools, families, and community spaces has been recognised not just for its scale but for its depth — what it means for individuals’ lives.
Looking Ahead: National Finals in November 2025
With these wins, Laura Till and the AMBITION team are now preparing for the National SME Finals in November 2025. This next stage represents a broader platform to showcase the work, values, and impact of AMBITION on a larger stage. It’s both a challenge and an opportunity: to inspire more, to influence more, and to continue growing with purpose and integrity.
Reflections from Laura & the Team
Laura herself posted with humility and gratitude about the awards: being named Business Woman of the Year was something she “once only dreamed of.” LinkedIn+1 She also emphasised the role the team, the community, the schools, and families play in making AMBITION’s mission possible.
What This Means for the Community
Visibility & credibility: Wins like this help AMBITION reach more schools, families, and children who might benefit from its programmes.
Inspiration: Especially young people seeing someone from their area — or similar backgrounds — being recognised for leadership in social impact.
Growth: With recognition often come possibilities — partnerships, investment, new programmes, or funding that can help scale what works.
AMBITION’s triumph at the SME Leicestershire & Rutland Awards is more than just two trophies. It’s proof that a values-led business — one built around inclusion, wellbeing, and community — can thrive. It’s a reminder that when we centre children’s health, emotional wellbeing, and holistic growth in our work, people notice, and, importantly, people benefit.
All of us at AMBITION are excited and hopeful for what’s ahead. As we head into the National Finals in November 2025, we look forward to continuing to grow, to serve, and to lead with compassion and purpose.
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